The main graphic is a ‘heat map’ representing the addresses of your applicants registered for the month - it may not always be obvious that the majority, or even the minority, of your buyers live ‘out of town’ and are looking to purchase within your area - this map will give you a better picture of their current location
A benefit of this metric can be seen by clicking the four-headed arrow (top right of the map)
This presents another report with a much deeper focus towards a number of metrics and statistics by using the options on the left  Image Removed Image AddedIt is recommended to examine this data, as it may become apparent that your applicant data is not as comprehensive as you would like
For example, you may note that None or Not Set counts are on the high side, by ticking a metric on the left, you can then click the Grid icon (top right) to review the raw data sat behind the figure and update your records where required
You can also select Markers (as shown above) at the top left of the window, this changes from heat map view to coloured address markers which, dependent on the value you select from the left hand check boxes, provides a scroll over for details on the applicant
The corresponding pie chart icon next to each section will split the markers into an associated colour, representative of the data - this is useful for a graphical view toward buyers with a budget of interest or those with a certain selling position - particularly those not yet on market who could well be living within your area of influence
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