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This guide has been reviewed against our global client base and classed as relevant to all regions |
The Lettings Daily Report is a hugely influential and detailed report which should act as a cornerstone for your company towards monitoring influential KPIs
Providing live, to-the-second, reporting across the branch network - allowing quick identification of bottlenecks along with highlighting improvements
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required in data quality and opportunities
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For information on accessing |
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the report, click here: Accessing the Lettings Daily Report |
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Why and how is this useful?
While Power Reports can be created as an additional resource towards identifying key data, the Lettings Daily Report calls all your key metrics together in one view
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More and more agents use this report within their morning meetings
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- as the Lettings Daily Report is not locked down, it should be encouraged that staff review their performance within the various metrics to ensure that their efforts are reflected in the results
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- senior staff should hold confidence that the metrics presented are correct and strategic decisions could be influenced as a result
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One of the key things to remember, is that within the Settings menu, you can toggle the Diary Date to Use options between Appointment Date and Booked Date
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From the Lettings Daily Report:
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Appointment Date – the date the appointment occurred
Booked Date – the date the appointment was created
Not all staff performance is judged solely on booking volumes, e.g. viewings booked/undertaken, but more so on the business they generate
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- the Lettings Daily Report will give you these metrics
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There are a number of fee columns within the report which provide an overall picture towards trends in the type of service offered
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- for example, under Instructions, the % Managed column should provide a top level perspective against the number of new instructions that will yield the highest fee income
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Numbers are great, but there are also a number of average fee columns which provide the value of the data in question
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- these can provide a broader picture towards negotiation strengths/weaknesses
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Finally, the end columns provide an insight into branch/neg applicants registered
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- as part of a morning meeting, fresh applicants entered into your database should be comprehensive - and therefore given the best chance to be matched correctly which, in turn, leads to more viewings and properties let
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In addition, prospecting can only be successful where data is excellent, therefore it is important to get the data quality right at the beginning of their journey within your database
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Understanding the metrics
Before reviewing your data within the report, it is essential that you are comfortable with setting the date range options at the top of the Lettings Daily Report screen
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The Day/Week column range will offer today, yesterday, this week, last week and a two date range pick option
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- the month range is either this month to date or last month
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Each metric listed below refers to each set of columns presented in the Lettings Daily Report
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At the top of the report is the ability to toggle between:
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An overview of the Lettings Daily Report - a hugely influential and detailed report which should act as a cornerstone for your company towards monitoring influential KPIs |