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This guide has been reviewed against our global client base and classed as relevant to the following regions: UK, APAC, UAE

This page outlines the basics for preparing a property for marketing, including adding property details, photos, maps and the EPC plus adding commission/fee details, preparing details and preparing for uploading to property portals

Info

Your company processes may dictate what needs to be entered when getting a property ready to market, therefore you should continue to follow these


1. Add main description

Your property should already have been added on the system to log details for the market appraisal
If not, click here for more information

From the property record:

Expand
titleLettings property

In the brief description field (bottom middle pane):

  • Add a short description of the property
    This is normally the summary/initial description used on property portals and brochures
Info

After entering the description, press F7 to spell check


Expand
titleConfiguration

The following settings are dependent on your system configuration:

  • Property descriptions may have a text limit
  • The strapline field is in use on some systems to add an extra shorter summary description
  • The Marketing screen may offer other areas for descriptions to be entered, such as a long description, location & directions - see step ??


2. Attributes

Complete the property Attributes to accurately match your new property

Info

What is displayed in your property Attributes screen is dependent on configuration

To add/edit, in the Attributes panel:

  • Click the pencil icon


    Expand
    titleLettings property


  • For sales properties, see next step
  • For lettings properties, skip to step 4


3. Sales properties - updating the vendor record, adding price, commission, financial & agency details

3a. Update vendor record

  • Check details entered are correct

  • Click Identity Check to enter vendor ID for all vendors

    Expand
    titleEnter vendor ID

    For more information on entering and reporting on ID, click here


3b: Price

  • Enter the asking price

    Click Asking Price to change the price qualifier, where applicable

    Info

    Shortcut when entering monetary figures

    Enter k for thousands & m for millions
    e.g. 
    500k = £500,000, 1.1m = £1,100,000


3c: Commission

  • Enter the percentage figure

    If using fixed fees, click the arrow beside the % and Change to fixed amount

  • If you use a variable commission (or tiered fee) structure, click the menu beside Commission

    Expand
    titleSetting up variable commission
    • Select Variable Commission

      For more information on variable commission, click here


3d: Fee detail & agency information

In the commission panel:

  • Click Financial

  • Ensure post-market appraisal information has been entered - i.e. Recommended Price, Market Appraisal Price & Vendor Estimate Price and Other Agent Appraisal information (where known)

  • Select the Selling Agency type from the drop-down menu and enter Sub / Joint Agents information at the bottom of the screen

  • Enter an Inter-office Selling Fee, where required


4. Lettings properties - updating the vendor record, adding commission & financial details

4a: Update landlord record

  • Click Landlord

  • Check details entered are correct

  • If there is a joint landlord, in the Joint Landlords section, click the + and search for (or add) their details

  • Click Identity Check (top left) to enter landlord ID

    Expand
    titleEnter landlord ID

    For more information on entering and reporting on ID, click here


  • In Financial section, click the pencil icon to add/update the landlord financial details

    Expand
    titleLandlord financial details

    Bank, accountant & VAT details are held here, along with Non-Resident Landlord information


4b: Rent

  • Enter the rent

    Click Rent to change rent setting (per week, per month, per annum), where applicable


4c: Letting Fee

  • Enter the percentage figure

    If not using percentage fees, click the arrow beside the % and select from options to: 
    Change to fixed amount or Set to multiple of weekly or monthly rent


4d: Letting service (& fee)

  • Select the relevant letting service from the drop-down menu and associated fees, as applicable

4e: Fee detail & agency information

In the fees panel:

  • Click Rent/Fee Details
  • Use the Commission section to enter more detailed fee information can be entered

  • Vacant Management details can be entered

  • On the right, select the relevant Agency type from the drop-down list
    Sub & Joint Agents can then be added at the bottom of the screen


5. Add photos, floorplans & maps

The panel at the bottom left of the property screen is used to store all property images

  • Click View pictures to add images or click and drag images over this panel
    Images can be pictures, floorplans or maps

  • When clicking View pictures, click Add Picture / Floorplan / Map to add images - see 5a

    • Enter labels for each image
    • Red border indicates the main picture
    • Each image has a Picture link, click this for more options, see 5b


Info

Once added, the main picture is shown on the property screen

Use the arrow keys to scroll through the images



Image Added

5a:

Image Added

5b:

Image Added

5c:

Image Added

6. Create EPC

Once the EPC figures are available, an EPC graph image can be generated

From the Attributes panel:

  • Click EPC

  • Enter the Energy Efficiency Rating / Potential and the Environmental Impact Rating / Potential 

  • In Created, enter the date these figures were generated

    Enter any other information required (URLs / Document Files)

  • Click Make Graph

    A message will be displayed to confirm the graph has been created with the option to view it
    If Yes is clicked, the graph will be shown on screen - see 6a

  • Once created, the graph can be viewed any time using the View Graph button


Info

The EPC graph just created will automatically be added as a property image and can be viewed from the pictures screen (shown in 5a)


Image Added

6a

Image Added

7. Add rooms

The level and format of information added to the rooms screen is usually dictated by company requirements for your property brochures and portal uploads

From the Attributes panel:

  • Click Rooms

In the panel top right - see 7a

  • Select room Name from the drop down list or type in your own

  • Enter Dimensions in metric or imperial
    When hovering over the field, both formats will be shown
  • Enter a Description

  • Click Picture and select the required picture from the list

  • Click Add

    The room detail is added to the main panel of the screen

    To make changes to the room, select it in the main panel, makes changes and click Save

  • Continue using the top right panel to add further room detail


When complete... (see 7b for complete example)

  • Click Make Summary to create a summary of the accommodation details entered, or type own summary in this panel

    The summary is usually used as 'key features' when uploading to property portals

  • When the details have been approved, tick Details Approved

Image Added

7a:

Image Added

7b:

Image Added 

8Marketing screen




9. Create brochure




10. Change property status






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