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This guide has been reviewed against our global client base and classed as relevant to all regions |
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The Day/Week column range will offer today, yesterday, this week, last week and a two date range pick option - the month range is either this month to date or last month
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Each metric listed below refers to each set of columns presented in the Lettings Daily Report
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Report, click a link to skip to the required section:
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Appointments
Both MAs and viewings are covered in the Appointments section As mentioned, before progressing, make sure you are comfortable with the Diary Date to Use within the Settings screen
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Price Reductions
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Instructions
An instruction is counted where a property record status moves from Market Appraisal to To Let - Available The ability to view your Managed numbers is key, as the aim should be to achieve the highest possible number There are Count and Managed columns for basic numbers achieved, but the % Managed and Av Weekly Rent columns are where fee performance is best reviewed
At the top of the report is the ability to toggle between: Show Total Fees Choosing this option will display a Total Fee % only for the given time period Show Separate Letting and Management Fees Choosing this option will expand the columns to provide you with an Average Letting Fee & Management Fee achieved
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Property Withdrawals
Shows properties with a status change to Withdrawn with a journal entry added in day or month Useful to investigate results further and ask such questions as: Have we set a next call date at a suitable time to revisit a conversation with the landlord?
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Pending Offers
Adding offers is an option not widely used within the system for lettings, but it has a number of uses Adding a new offer against an available property helps determine the level of interest received; only the proceedable offer should then be moved into an Arranging Tenancy, with the others being marked as Rejected The columns within this section could provide a gauge toward a pre-pipeline view on potential fees and average rent
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Withdrawn
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Offers
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Cancellations
Tenancies that have been cancelled and recorded in the journal will appear here under count and fee lost columns It is important that the user recording the cancellation has clearly stated the reason for the cancellation and placed into action a future contact mechanism
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Arranging
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Tenancies
The main pipeline for the business. The option to separate Show Separate Letting and Management Fees is also available in this section (as outlined in the Instructions section above) As tenancies are at Arranging stage, managers can review the potential for upsell (e.g. Let Only to Fully Managed) and place actions accordingly
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Current
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Tenancies
Allowing you to view your conversions from Arranging to Current Tenancy together with Average Weekly Rent & Fees The option to separate Show Separate Letting and Management Fees is also available in this section (as outlined in the Instructions section above)
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Register
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New Applicants
An obvious but very useful statistic for continual review By reviewing the new applicant data regularly, teams can overlook missed opportunities through poor data quality Getting the data right early gives the applicant the opportunity to be serviced correctly and for prospecting to be successful
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Excerpt |
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An overview of the Lettings Daily Report - a hugely influential and detailed report which should act as a cornerstone for your company towards monitoring influential KPIs |