Generate property descriptions via AI technology

This guide has been reviewed against our global client base and classed as relevant to all regions

Available from version 12.173 (not available on UAT/test installations)

Property descriptions can be generated using Artificial Intelligence (AI) technology

Initially based on the property attributes, the tone, description type and suitable adjectives can be selected and, based on all selections made, the property brief description and long description are generated

Once created, both the brief and long descriptions can be edited as required before accepting them to be automatically added to the relevant description fields on the property record

The description generated by AI may not be accurate or factually true and should be checked before accepting - see section 5 for more information

1. Access AI descriptions screen

From property:

  • Enter property Attributes as usual

Above Attributes panel:

  • Click AI Descriptions
    On a new property record, this button will be available once the property has been saved

2. AI descriptions screen

The property attributes already entered will be pulled through to the AI descriptions screen

AI screen - fields greyed out - nothing added.png

3. Select AI specific settings

Before generating the brief or long description, several AI specific settings can be selected

From AI descriptions screen:

  • Use Address - tick to include mention of address line 3 in the description (or line 2, if 3 not entered)

  • To include details of all bedrooms, reception rooms and bathrooms, ensure each required room option is ticked (top right)

  • Tone - select whether to use a Professional or Playful tone for the description
    See Example descriptions & tone difference section below to see the difference between tone settings

  • Adjectives - click the menu to select particular adjectives for use in the description, e.g. luxurious, peaceful, secluded, etc.

  • Description - select which description(s) to generate - Brief, Long or Both - see step 4

4. Generate brief and/or long description

From AI descriptions screen:

  • In Description section (bottom left), select whether to generate the Brief or Long description, or Both

  • Click Generate (top left) - a progress message is displayed

  • The descriptions are added to the relevant field(s), bottom right

4a. Make suggestions to the AI using additional prompts field (available from version 12.177)

Additional prompts can be added to tailor the response from the AI - this allows you to suggest specific information about the property (that might not be covered by the standard property attributes) - it also allows prompts about the length and style of the descriptions to be suggested

For example

  • In Additional prompts enter: Include that the flat is 1 mile from the train station

  • Use the Description options to choose which descriptions should include these prompts
    For example, to apply it to both descriptions, leave set to Both and click Generate
    Or, to only apply it to the brief description, select Brief then click Generate

  • Click Generate
    Information about proximity to the train station is now included in both descriptions

5. Checking the AI generated description

After generating a description via AI, you must bear in mind the following points

  • The description generated by AI may not be accurate or factually true

  • After a description has been generated it can be edited

  • Before accepting an AI generated description (outlined in the next step), it should be carefully checked and changes should be made to ensure accuracy

  • Once descriptions have been accepted, they will be added to the property record, when returning to the AI descriptions screen, they will be read-only
    Although, note that they can be re-generated and re-accepted - see step 7

6. Accept property description(s)

From AI descriptions screen:

  • Click Accept (top left)

  • This prompt confirms that the descriptions have been added to the property record, click OK
    Exit the AI Descriptions screen

The descriptions are added to the relevant locations on the property record

  • Brief description - added to the main property record

  • Long description - added to the property Marketing Details screen - Long Description field

6a. Accept button greyed out

If the Accept button is greyed out, it is most likely that one of the descriptions generated is too long

  • Hover over the button for further information, then edit the relevant description as required

  • When the description is the correct length the Accept button will be available to click

7. Edit existing descriptions

After the AI generated descriptions have been accepted:

  • Descriptions can be edited where they have been added on the property record

  • Click AI Descriptions again

When returning to the AI descriptions screen:

  • Current descriptions are read-only

Example descriptions & tone difference

Brief description examples

Using Professional Tone
Spacious 4 Bed Semi Detached in London: 2 Reception, 2 Bath, Well Maintained, Modern. Garden, Garage, Outbuilding.

Using Playful Tone
Charming London Semi with 4 Beds, 2 Receptions & Garden. Well-Maintained & Modern. Garage & Outbuilding. Must-See!

Long description examples

Using Professional Tone

Introducing this exquisite period semi-detached house, nestled in a desirable location in the heart of London. Boasting an impressive four bedrooms, two reception rooms, and two bathrooms, this property offers an abundance of space and style.

Upon entering, you will be greeted by a well-maintained interior that seamlessly combines modern elements with the charm of its period features. The living spaces are thoughtfully designed, providing ample room for relaxation and entertainment. The kitchen is equipped with contemporary fixtures and fittings, ensuring a delightful culinary experience.

The property further benefits from a beautifully landscaped garden, offering a tranquil haven for outdoor activities and al fresco dining. A garage and outbuilding provide additional storage and parking options, further enhancing the convenience and functionality of this residence.

With its prime location, this property enjoys easy access to a wealth of amenities, including renowned schools, shopping centres, and leisure facilities. Excellent transport links connect you to the rest of London, making commuting a breeze.

In summary, this well-maintained period semi-detached house presents a rare opportunity to own a truly remarkable home in a sought-after location. Contact our office today to arrange a viewing and experience the charm and elegance this property has to offer.

Using Playful Tone

Step right into this charming period semi-detached house situated in the heart of London. With its 4 spacious bedrooms, 2 inviting reception rooms, and 2 modern bathrooms, this property is perfect for families looking to settle down in style.

As you step inside, you'll immediately notice the well-maintained interior, showcasing a perfect blend of classic charm and contemporary design. The property features a modern kitchen, where you can whip up delicious meals for your loved ones, and a cosy living room where you can unwind after a long day.

The outdoor space is equally impressive, with a delightful garden that offers a peaceful retreat for those sunny days. Need some extra storage space or a place to pursue your hobbies? Look no further, as this property also includes a convenient garage and an outbuilding.

Located in a sought-after area, this home is within close proximity to local amenities, schools, and transport links, making it an ideal base for both work and play. Don't miss out on the opportunity to make this delightful property your own!