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This guide has been reviewed against our global client base and classed as relevant to the UK only |
This page explains the different marketing consent status options - what they mean and where they can be changed
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Using AgencyCloud does not guarantee GDPR compliance, you should always follow your own corporate process to ensure this. |
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Note that consent for marketing does not affect property matching |
1. Changing marketing consent Marketing Consent is stored |
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on the |
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contact record
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2. Reporting on marketing consent See Related articles links below for some Power Report examples
For more information on building Power Reports, click here |
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As well as setting Marketing Consent on the contact record, it is possible to apply individual levels of consent to mailings/events within |
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the Categories & Mailings screen (also on the contact record) |
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This can be used when a contact has denied consent for general marketing but has expressed interest in specific publications |
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- or the reverse |
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, where a contact has consented for marketing but has requested to not receive items on specific subjects |
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Use the Categories & Mailings screen in the contact record to specify individual requirements |
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- any mailings that a contact chooses to opt out of is recorded, along with the date it was changed |
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Related articles
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An explanation of the different marketing consent status options on AgencyCloud - what they mean and where they can be changed |