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This guide has been reviewed against our global client base and classed as relevant to the UK only |
This page explains the different marketing consent status options - what they mean and where they can be changed
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Using AgencyCloud does not guarantee GDPR compliance, you should always follow your own corporate process to ensure this. Consent for marketing does not affect property matching |
1. Changing marketing consent Marketing Consent is stored against the Contact record
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2. Reporting on marketing consent See Related articles links below for some Power Report examples
For more information on building Power Reports, click here |
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As well as setting Marketing Consent on the contact record, it is possible to apply individual levels of consent to mailings/events within the Categories & Mailings screen (also on the contact record). This can be used when a contact has denied consent for general marketing but has expressed interest in specific publications. Or the reverse - where a contact has consented for marketing but has requested to not receive items on specific subjects. Use the Categories & Mailings screen in the contact record to specify individual requirements. Any mailings that a contact chooses to opt out of is recorded, along with the date it was changed. |
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An explanation of the different marketing consent status options on AgencyCloud - what they mean and where they can be changed |