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This page outlines the basics for preparing a property for marketing, including adding property details, photos, maps and the EPC plus adding commission/fee details, preparing details and preparing to upload to property portals - finishing with changing the property status to For Sale/To Let
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Your company processes may dictate what needs to be entered when getting a property ready to market, therefore you should continue to follow these |
1. Add main description Your property should already have been added on the system to log details for the market appraisal If not, click here for more information From the property record: Expand |
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In the brief description field (bottom middle pane): Info |
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After entering the description, press F7 to spell check |
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| The following settings are dependent on your system configuration: - Property descriptions may have a text limit - The strapline field is in use on some systems to add an extra shorter summary description - The Marketing screen may offer other areas for descriptions to be entered, such as a long description, location & directions - see step 8 |
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2. Attributes Complete the property Attributes to accurately match your new property Info |
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What is displayed in your property Attributes screen is dependent on configuration |
To add/edit, in the Attributes panel: Click the pencil icon
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Info |
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For sales properties, see next step For lettings properties, skip to step 4 |
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3. Sales properties - updating the vendor record, adding price, commission, financial & agency details 3a. Update vendor record Check details entered are correct Click Identity Check to enter vendor ID for all vendors
For more information on entering and reporting on ID, click here
3b: Price Info |
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Shortcut when entering monetary figures: enter k for thousands & m for millions e.g. 500k = £500,000, 1.1m = £1,100,000 |
3c: Commission Enter the percentage figure Image RemovedImage AddedIf using fixed fees, click the arrow beside the % and Change to fixed amount
If you use a variable commission (or tiered fee) structure, click the menu beside Commission and select Variable Commission
For more information on variable commission, click here
3d: Fee detail & agency information In the commission panel: Click FinancialImage Removed Image AddedEnsure post-market appraisal information has been entered - i.e. Recommended Price, Market Appraisal Price & Vendor Estimate Price and Other Agent Appraisal information (where known)
Select the Selling Agency type from the drop-down menu and enter Sub / Joint Agents information at the bottom of the screen
Enter Where required, enter an Inter-office Selling Fee, where required and/or click Fee Splits to enter fee split detail (this can also be done/updated when changing the property to exchanged status)
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4. Lettings properties - updating the vendor record, adding commission & financial details 4a: Update landlord record Click Landlord
Check details entered are correct
If there is a joint landlord, in the Joint Landlords section, click the + and search for (or add) their details
Click Identity Check (top left) to enter landlord ID
For more information on entering and reporting on ID, click here
In Financial section, click the pencil icon to add/update the landlord financial details
Bank, accountant & VAT details are held here, along with Non-Resident Landlord information
4b: Rent 4c: Letting Fee Enter the percentage figure Image RemovedImage AddedIf not using percentage fees, click the arrow beside the % and select from options to: Change to fixed amount or Set to multiple of weekly or monthly rent
4d: Letting service (& fee) 4e: Fee detail & agency information In the fees panel: Click Rent/Fee Details
Use the Commission section to enter more detailed fee information can be entered
Vacant Management details can be entered
On the right, select the relevant Agency type from the drop-down list Sub & Joint Agents can then be added at the bottom of the screen
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5. Add photos, floorplans & maps The panel at the bottom left of the property screen is used to store all property images Click View pictures to add images or click and drag images over this panel Images can be a picture, floorplan, map or EPC
Click Add: Picture / Floorplan / Map buttons to add images - see 5a Enter labels for each image Yellow star indicates the main picture Clicking a grey star will switch the main image to that one Icons bottom right of each image allow you to edit or delete the image Click and drag the images to change their position Clicking the Picture link under each image allows you to set what type of image it is, see 5b
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Once added, the main picture is shown on the property screen - see 5c Use the arrow keys to scroll through the images |
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6. Create EPC Once the EPC figures are available, an EPC graph image can be generated From the Attributes panel: Click EPC
Enter the Energy Efficiency Rating / Potential and the Environmental Impact Rating / Potential
Use the Created field to enter the date the figures were generated Enter any other information required (URLs / Document Files)
Click Make Graph A message will be displayed to confirm the graph has been created with the option to view it If Yes is clicked, the graph will be shown on screen - see 6a
The graph can be viewed any time using the View Graph button
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The EPC graph is automatically added as a property image and can be viewed from the pictures screen (shown in 5a) |
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7. Add rooms The level and format of information added to the rooms screen is usually dictated by company requirements for your property brochures and portal uploads From the Attributes panel: From the top right panel (see 7a): Select room Name from the drop-down list or type in your own
Enter Dimensions in metric or imperial When hovering over the field, both formats will be shown
Enter a Description
Click Picture and select the required picture from the list
Click Add The room detail is added to the main panel of the screen
To make changes to the room, select it in the main panel, makes changes and click Save
Continue using the top right panel to add further room detail
When complete...
Click Make Summary to create a summary of the accommodation details entered, or type own summary in this panel
The summary is usually used as 'key features' when uploading to property portals
When the details have been approved, tick Details Approved
See 7b for complete example
Click Save button (top right)
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8. Marketing screen From the top middle panel: Sale Board Internet If you wish to stop the property from being uploaded to the property portals, tick No Internet Advertising
The Internet Check is useful for troubleshooting if the property is not being uploaded to the internet (when it should be)
Extra Descriptions What is shown/entered here is dependent on configuration/company practice | Image RemovedImage Added 8a: Info |
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For further information on troubleshooting a missing property on a portal/website, click here |
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9. Create brochure Templates will be set-up on your system for creating your property brochures/window cards Click Details (top right) The list of templates will be displayed
Double-click the required template Details will be taken from the property to create a set of details in Word format
Check over the details produced and make any changes
Click Save (in Word) Save options are displayed - see 9a
Save as Word document Leave set to Save document in property letters folder Click Accept When asked Convert to PDF? click No Enter a File name and click Save (9b)
This will save a Word version of the details for future use in the property Letters folder - see 9c
Save as PDF particulars Go back to the Word document and click Save again Select Store as PDF particulars for property Click Accept
This will save a PDF version in the Details screen in the Predefined Details section - see 9d
| Image RemovedImage Added 9a: 9b: Image RemovedImage Added Expand |
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title | 9c: Word details in property Letters folder |
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| After saving Word version of details to property letters folder: Click Letters (top right of property screen)
The Word file will be displayed in Existing letters and files (right) |
9d: Image RemovedImage Added Info |
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Click E-mail to select an applicant to send the details to This would usually attach the PDF to the email along with add brief details to the email An option to log the email in the applicant/property journal is also offered |
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10. Change property status When ready to market, to ensure that the property is matched to applicants and is uploaded to property portals, change the property status: In Status (top middle panel):
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Info |
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If you're not yet ready to upload to the internet, enable No Internet Advertising in property Marketing See section 8 above |
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